Kaplan & Associates:
Identifying Factors Critical to your Company's Success

Too often companies launch a product or follow their competitors' strategies and tactics without investigating the validity of assumptions about the business environment, the competition, or customers. Frequently, these assumptions are out of date, wrong, or not universally applicable.

Kaplan & Associates can help you distinguish yourself from your competition. We assist you in determining the nature of the business you are in now and what you want your business to be in the future. We help you identify what you can achieve and what you should avoid.

There is little room for error in today's business climate. The playing field is not always even and having a good product or service does not assure profitability. Markets are volatile and as they change, companies must evolve with them. We can provide a fresh perspective on your strategic direction.

  2023 Marcia Kaplan & Associates Home |  Services |  Publications |  About Us |  Contact Us Privacy Policy