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Channel Strategies
- Identify the most appropriate
channel segments for specific products.
- Develop a cohesive channel strategy
that can be easily communicated to
channel partners.
- Interview channel partners regarding
channel program effectiveness.
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Market Analysis
- Uncover untapped markets and
identify potential barriers to entry.
- Size markets and ascertain which
markets to pursue and how to promote
your product.
- Achieve appropriate product
positioning and pricing.
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Writing
- Technology white papers
- Industry reports
- Case studies
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Competitive Analysis
- Learn about your competitors' strategies, products, pricing, and market position.
- Identify their strengths and learn how to combat them.
- Ascertain their weaknesses and take advantage of the opportunities they create.
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End User/Customer analysis
- Identify features that current and potential customers want in a product.
- Determine the level of satisfaction with existing products and services.
- Assess purchasing behavior and buying requirements.
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• Vertical Industry Analysis